PRAGMATIC ASPECTS OF SPEECH ETIQUETTE IN CROSS-CULTURAL COMMUNICATION

Abstract

This article examines the pragmatic aspects of speech etiquette in cross-cultural communication, focusing on the role of politeness, cultural norms, and linguistic strategies in successful interaction between speakers from different cultural backgrounds. The article discusses how cultural differences influence the interpretation of polite expressions and how pragmatic misunderstandings may arise when speakers apply the norms of their native language to a foreign language. Particular attention is paid to indirectness, forms of address, politeness strategies, and the relationship between language and cultural values. The study highlights the importance of developing pragmatic competence in foreign language education to improve intercultural understanding and prevent communication failures