DIGITAL COMMUNICATION, LANGUAGE CHANGE, AND CULTURAL IDENTITY IN ENGLISH AND UZBEK CONTEXTS: AN INTEGRATED REVIEW

Abstract

This article presents an integrated review of recent scholarly research on digital communication, language change, and cultural identity in English and Uzbek contexts. Drawing on primary studies by researchers at Samarkand State Institute of Foreign Languages and Uzbekistan State University of World Languages, the paper synthesizes findings across four areas: the role of electronic programs and digital technologies in developing speaking proficiency among foreign language learners (Khakimov, 2024, 2025, 2026); the cognitive, discursive, and socio-pragmatic dimensions of neologisms in English and Uzbek under globalization (Pardayeva, 2025, 2026); pragmatic and communicative strategies in digital branding and influencer communication, including cross-cultural differences in color symbolism (Akramov, 2025, 2026; Ismailov & Akramov, 2026); and the pragmatic functions of humour and approaches to teaching English in Uzbek educational contexts (Bakhriddinova, 2021, 2025). The review identifies a coherent pattern in which Uzbek speakers engage actively with global digital communication while filtering it through local linguistic and cultural norms, and proposes an integrative framework for understanding this process