LANGUAGE OF ADVERTISING: A SYNTACTIC PERSPECTIVE

Abstract

Advertising language functions as a persuasive form of discourse aimed at influencing consumer attitudes and behavior. Among different linguistic levels, syntax plays a crucial role in shaping advertising messages by ensuring clarity, emotional appeal, and memorability. This article explores the syntactic features of advertising language from a functional and discourse-oriented perspective. It analyzes common syntactic patterns such as ellipsis, imperatives, rhetorical questions, parallelism, and syntactic deviation. The study demonstrates that syntactic manipulation in advertising is intentional and strategically motivated by communicative goals