ENHANCING COMMUNICATIVE COMPETENCE OF NON-PHILOLOGICAL UNIVERSITY STUDENTS THROUGH AI-ASSISTED INTERACTIVE ENGLISH LANGUAGE TEACHING

Abstract

This article explores the role of AI-assisted interactive technologies in enhancing the communicative competence of non-philological university students. It examines how AI-powered tools, including intelligent chatbots, virtual language tutors, speech recognition systems, adaptive learning platforms, and generative AI applications, can support the development of linguistic, sociolinguistic, discourse, and strategic competencies. These technologies provide learners with immediate feedback, personalized learning pathways, and opportunities for authentic communication in diverse contexts, thereby promoting greater learner engagement, confidence, and autonomy