SOCIOLINGUISTIC RESEARCH OF ADVERTISING TEXTS

Abstract

It should be noted that the set of promotional texts varies in each country's advertising market. It is clear to everyone that the thematic content of advertising should be specific to the national culture, the content of advertising should be able to reflect the specific means of the social development of this cultural linguistics, which is characteristic of the general process of globalization of advertising. Based on the following points, it can be concluded that the advertising text contains a number of extremal components and can be correctly perceived with their appropriate combination