STRATEGIES FOR DEVELOPING COMMUNICATIVE COMPETENCE IN EDUCATIONAL MANAGEMENT

Abstract

The article examines the importance of communicative competence in educational management and analyzes effective strategies for its development in modern educational institutions. Communicative competence is considered one of the key professional qualities of educational managers because it directly influences leadership effectiveness, organizational climate, teacher motivation, and institutional success. The study investigates the theoretical foundations of communication in educational administration and identifies the primary components of communicative competence, including verbal communication, active listening, emotional intelligence, intercultural interaction, conflict resolution, and digital communication literacy