SMALL AND MEDIUM BUSINESS ENTERPRISES IN THE DEVELOPMENT OF INNOVATIVE BUSINESS MODEL APPROACHES TO THE MARKETING ACTIVITIES

Abstract

article marketing activities in the development of innovative business models in small and medium business enterprises on the basis of the organization on the example of the financial market of uzbekistan on the issues of scientific and theoretical aspects lit. Marketing research is a tool just selling the product or service, but not the enterprise value and provide a long-term relationship with customers, financial services confidence, providing analysis strategic management competitiveness and innovation as the engine is to grow. Small and medium enterprises in uzbekistan is the important aspect of the economy: according to the world bank, the country's micro, small and medium business enterprises, more than 90 percent of the cover make up about 55 percent of gdp and 75 percent of total employment. In the meantime, access to credit in the financial market resources, the use of digital financial services, banks, microfinance institutions, insurance and capital market institutions is of decisive importance for effective partnerships with small and medium business. In the article approaches to innovative business model — customer focused marketing, digital marketing, platform services, fintex solutions, data-based decision-making and the financial ecosystem is analyzed through integrasiyalashgan marketing strategies. Also, institusional rendered in the conditions of uzbekistan the development of small and medium business marketing, and digital and financial restrictions given to the directions on many to eliminate them