THE DEVELOPMENT OF ENTREPRENEURSHIP IN THE CONTEXT OF THE DIGITAL ECONOMY: THEORETICAL APPROACH IN THE CONDITIONS OF UZBEKISTAN

Abstract

in the article the development of entrepreneurship in the context of the digital economy the economy of uzbekistan in the example of theoretical and methodological bases will be covered. Transformasiya technological modernization is not the only digital business, but also business models, market relations, financial services, consumer relations, competitive environment, and the mechanisms of public administration as a fundamental change commercial institusional process is analyzed. Uzbekistan "Digital Uzbekistan — 2030"strategy of the economy, social sector and the main task of digital development of public administration system as this if you define new opportunities for business entities along with the occurrence of new risks also wreak. According to national statistics from the year 2025 in January–September, the small business share of gdp, percent 51,5 entities in the digital economy the importance of this sector will increase further. In the article the development of digital business and e-commerce services fintex, digital marketing, platform business models, artificial intelligence, cloud technology and digital skills is based on the theoretical aspects of the role. Also, digital infrastructure, cybersecurity, access to finance, digital literacy, and the systematic analysis of problems like regional inequality