INNOVATIVE TECHNOLOGIES IN THE PROCESS OF ENHANCING PRAGMATIC COMPETENCE IN B1-LEVEL STUDENTS

Abstract

This article discusses innovative technologies that are actively used to enhance the pragmatic competence of students at the B1 level. Pragmatic competence includes the ability to use language considering the context of communication, the purpose, and the social role of the participants. The article analyzes modern approaches in detail, including digital technologies, game-based methods, project-based learning, and artificial intelligence. The author highlights the main directions that allow for the effective development of students' pragmatic skills, emphasizing the importance of using interactive and adaptive educational tools