INTEGRATION OF MEDIA CONTENT (PODCASTS, TV SERIES, VIDEOS) INTO ENGLISH LANGUAGE TEACHING: METHODOLOGICAL POTENTIAL

Abstract

This article examines the methodological potential of integrating media content, including podcasts, television series, and videos, into English Language Teaching. The study highlights the role of media-based instruction in enhancing communicative competence through authentic and contextualized language input. Drawing on contemporary language teaching methodologies, the article analyzes how different media formats contribute to the development of listening skills, vocabulary acquisition, learner motivation, and intercultural awareness. The findings suggest that the pedagogical effectiveness of media content largely depends on systematic integration, purposeful material selection, and task-based instructional design. The study concludes that media integration represents a valuable methodological approach in modern English language teaching